Mystery Shopping - AppJobber (2024)

Customer approach, friendliness, advisory services and cleanliness: many important KPIs are difficult to check if employees know that they are being observed. The best way to gain such insights is through mystery shopping. Mystery shoppers visit your point of sale and answer a catalogue of questions about the shopping experience.

We brief our jobbers according to your needs. Using a clearly defined conversation guide, they check the specific KPIs that are important to you and provide precise evidence of their visit. We verify the accuracy and plausibility of every test purchase using photos and GPS.

This ensures that you get the data you need to improve the quality of your services.

The design of a mystery shopping assignment depends entirely on your needs. Test shoppers can answer the following questions and more for you:

• Which brands and products do staff recommend in response to a particular purchase interest?
• Do customers find the advice they receive satisfactory, friendly and competent?
• Do the checkout staff ask for the loyalty card? Are loyalty points or giveaways offered?
• Are the staff polite - including greeting, saying "thank you" and saying goodbye?
• Do the staff wear the prescribed work clothes?
• Does the sales area appear clean, tidy and well-maintained?
• Do the staff adhere to the agreed compliance catalogue?

We are happy to expand the catalogue of questions to include features that are particularly important to you.

• Are certain products available?
• Are promotional and advertising materials set up or displayed?
• Do the employees adhere to cross- and upselling guidelines?

Test purchases as part of a mystery shopping assignment or on their own: Jobs with a mandatory purchase and subsequent product testing or tasting are also possible. Whether in a supermarket, electronics store or drugstore: appJobber provides thousands of jobbers who are also normal consumers. With a test purchase, we provide answers to the important questions:

• What image do my brand and my product have among consumers?
• How is the packaging received by consumers?
• Does my product taste good to my target group?
• Has the best-before date already been reached?
• What is the re-purchase rate?

On request, we test new products, answer questions about the purchase and consumer preferences and provide concrete insight into shoppers' product preferences. Mystery shoppers are selected and approached in a customised and target group-oriented manner.